Creative Strategist · Copywriter · Video Producer Portfolio — 2026

Where an idea rises out of the noise.

Every brand already has a story worth telling, buried in what its customers worry about but never say out loud. My job is finding it before the noise does.

HOANG HAI

Creative Strategist
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Meta's Andromeda update merges ads that look alike, so two tests quietly become one and both lose reach. Most accounts still run a handful of ads a month and run out of new angles fast. Even a well-made ad can get marked not relevant, and plenty of content gets watched and liked without ever selling anything. That's the list I've spent the last 3 years actually solving, not just diagnosing.

See how I address this

About me

Who Am I?

Strategic. Creative. Curious.

In three words, I am strategic, creative and curious. A creative professional with 3+ years of experience in content, visual storytelling and creative production. I am passionate about turning audience insights into creative ideas and meaningful brand experiences. Over the next two years, I aim to grow into a skilled Creative Strategist who can connect audience insights, creative thinking and business objectives to develop impactful brand communication.

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Hoang Hai
Hoang HaiCreative Strategist

Capabilities

What I Bring

Adobe Premiere Pro · After Effects · DaVinci Resolve · CapCut · Lightroom · Photoshop

Projects & Campaigns

Selected Campaigns

A closer look at campaigns I've led end to end, from the insight that shaped the idea to the numbers that proved it worked. Each one breaks down the full workflow, the result, and an honest read on what I'd do differently next time.

Selected projects

My Videos

No projects in this category yet.

Hoang Hai

Creative Strategist

Let's get to know each other

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